Reviewed: best flower subscription and delivery services for 2024

Fresh flowers can make all the difference to a room. They bring life, colour and fragrance into your home, and some studies have shown they even have the power to reduce blood pressure, pain and anxiety in those around them. Sending a joy-filled bouquet to a loved one on a monthly basis is a thoughtful way to show your heart-felt appreciation for everything they do - and a flower subscription takes care of that for you.

More and more businesses are offering convenient fresh flower deliveries as monthly subscriptions. Some champion seasonal British flowers and sustainable practices by sourcing stems ethically or locally and sending them in recyclable packaging. (Read our advice on how to buy sustainable cut flowers and why roses are not the best to buy on Valentine's Day.)

Whether you want to treat a loved one or fill your home with a regular supply of fresh blooms, simply choose a style and subscription that suits your budget, opting for flowers you can send through the letterbox or pre-arranged displays.

Most subscriptions are paid on monthly basis that can be cancelled at any time. Others are set up on a three-, six- or 12-month basis and ask for the full amount upfront. This can be useful if the delivery is a gift and you don’t want to have to remember to cancel further down the line.

We've tried and tested some of the biggest and best brands for flower deliveries; see our top choices before you make your next purchase.

Looking for plants? See our favourite plant subscription services.

Best flower subscription services in the UK - reviewed

Arena Flowers

Best budget-friendly option

Price: From £25 | Rate: Weekly, fortnightly or monthly | Subscription Length: ongoing

Pros: easy to use, attractive recyclable packaging, pet-friendly subscription available, pay per delivery

Cons: recycling options could be clearer

Arena sells a large selection of flowers, gifts and subscriptions, as well as potted plants. The hand-tied bouquet we tried came pre-arranged in a large blue box with hand holes, making it easy to carry upright. We were pleasantly surprised by the generous number of blooms, as well as the pretty selection of colourful flowers. They all looked great straight away, other than a few marks on some of the darker roses, which are often the first to wilt.

Arena stops the stems drying out by packing them with compostable cellophane, tied with a bamboo-linen ribbon, all secured in a recycled and recyclable cardboard box, so it’s clear Arena has thought about sustainability here, although they could make the recycling options clearer on the packaging to avoid people tossing it in landfill. Opt for a letterbox delivery to reduce your impact further. 

Inside, you get a greetings card and two compostable food sachets, and we were glad to see there were no thorns on any of the roses. Our arrangement lasted 8-10 days. Reviewed by Alice Tuffery

Buy a flower subscription from Arena Flowers

Bloom & Wild

Popular pick

Price: From £20 | Rate: Monthly | Subscription Length: 3, 6, 12 months or ongoing

Pros: easy to use, lots of choice, lasted well, letterbox deliveries, B-corp certified, carbon neutral

Cons: have to assemble letterbox deliveries yourself

Bloom & Wild is one of the biggest names in flower subscriptions, loved for its huge selection of beautiful arrangements and sleek and recyclable packaging. Its stylish letterbox-friendly flowers are great for anyone out of the house on delivery day.

You can choose which bouquet you receive next and select your preferred delivery date, and add a different gift card with each bouquet. And there’s plenty in the box, including two food pouches, a flower info pack and an arrangement guide.

We were pleased with the selection of blooms in the two bouquets we received, and they lasted really well – over three weeks in some cases. Reviewed by Alice Tuffery

For more detail, read our full review of Bloom & Wild.

Buy a flower subscription from Bloom & Wild

Bunches

Best price range

Price: From £24.50 | Rate: Monthly | Subscription Length: 3, 6 or 12 months

Pros: plenty of choice when ordering, healthy blooms, pay monthly

Cons: rather ungainly and plain packaging, subscription not pet-friendly

One of the biggest plus points of Bunches is the amount of choice. Subscriptions come in four size options, including a letterbox-friendly version, and many one-off deliveries are available in various sizes as hand-tied bouquets or letterbox flowers.

Bunches lists the number of each exact flower included, so you know what you’re getting. There’s also the option to buy extra gifts like chocolate and greetings cards, as well as plants and hampers.

Although the packaging was a little tricky to wrangle, we liked the selection of colourful blooms, which looked fantastic straight out of the box. Reviewed by Alice Tuffery

Read our full review of Bunches' flower deliveries for more details.

Buy a flower subscription from Bunches

Burnt Fen Flowers

Best for seasonal blooms

Price: £40 per delivery | Rate: every 7, 14 or 28 days, on a Friday

Pros: Seasonal, British-grown flowers, grown with no pesticides or chemicals, pay per delivery

Cons: Subscription set up could be a little clearer

Many British cut flower growers do not offer nationwide subscription services as they prefer to deliver (or arrange collection) locally. Read more about buying sustainable cut flowers. However Burnt Fen Flowers in Norfolk does offer a subscription service for its seasonal, British cut flowers that are grown without the use of pesticides or chemicals.

The plain, recycled cardboard box that arrived towards the end of May opened to reveal a riotous jumble of late spring/early summer flowers. The 21 hand-picked stems were vastly different from many traditional florist cut flowers and included irises, cornflowers, antirrhinums, anemones, ranunculus, Icelandic poppies, aquilegias and cornflowers in a riotous mix of colours from acid orange to pale yellow, white, magenta, baby pink and the darkest blue: it was like a colourful cottage garden had been transported to my living room. Some of the flowers were in bud when they arrived, so I had the pleasure of seeing them unfold over the days that followed. The bunch lasted for well over a week before I had to thin it out a little, and then went on for several more days.

As the flowers are British grown without chemicals, and are sought-after cut flower varieties, I’d say a subscription is excellent value for money, and would be particularly welcomed by a recipient who really knows and loves flowers.

When setting up a subscription it sets up a recurring payment, and it wasn’t immediately clear how long this is set it up for. However in the FAQ section of the website it clearly explains that you can cancel a subscription up to seven days before a delivery. Reviewed by Veronica Peerless

Buy a flower subscription from Burnt Fen Flowers

FlowerBe

Best posies

Price: From £50 for three months | Rate: Monthly | Subscription Length: 3, 6 or 12 months

If you want to enjoy fresh flowers without paying the large price tag associated with many subscription services, FlowerBe could be a good option. The small business sends out mini posies at £18.20 per monthly delivery and posts them through your letterbox. You can choose a three, six or 12-month subscription of ‘natural’ or ‘colourful’ posies starting at £50 for three months. You’ll also receive an A6, hand-illustrated card with instructions and advice on arranging and caring for your flowers.

I first received the Spring Fresh Flower Posy with Ceramic Striped Vase (£35, pictured) – a cute striped vase that I’ll use over and over again, plus dianthus, limonium, mini chrysanthemums, statice, and pistache foliage in an A6 box. The flowers looked a little lacklustre when I opened the box as they had travelled with no water, but perked up once I'd snipped the ends of the stems and plunged them into the vase. The second posy, the Original Botanical Letterbox Posy (£15) arrived a few weeks later (and looked pretty similar to the original one, which was still looking good - the company promises that its posies look good in the vase for two to three weeks), so I added them to the original arrangement.

The flowers are small and subtle, and could have benefited from a few more colourful flowers, but several weeks on, many of them, including the statice and limonium flowers and the pistache foliage, have dried in situ, so they’ve temporarily become an everlasting arrangement. Reviewed by Veronica Peerless

Pros: Good for a limited budget, long-lasting flowers

Cons: Each posy looks quite similar to the last; rather subtle

Buy a flower subscription from FlowerBe

Petalon

Best for seasonal blooms

Price: From £30 | Rate: Weekly or monthly | Subscription Length: By seasons or ongoing

Pros: eco-conscious, colourful mix, lots of variety, beautifully packaged, B-corp certified, carbon neutral, grown in Cornwall, pay per delivery

Cons: did not last as long as I would have liked, arranged to be viewed from one angle

When our Farm Bouquet Subscription bouquet arrived from Petalon I was pretty blown away by it. It was beautifully packaged in a sturdy box with a compostable bag and hessian around the base. The flowers were all gorgeous bright autumnal colours, including dahlias, tagetes and rudbekias. I loved the mix of foliage and flowers and it looked great in the vase.

It was recommended that the string be kept on to keep this bouquet as it was, but it seemed to be designed to be viewed from one side and as I wanted it to be on my kitchen table I took the string away and moved a few things around for it to look nicer from all sides.

The only downside of this bouquet for me was longevity. I used the plant food and changed the water regularly, but the best of the blooms only really lasted three days, with some pushing through and looking nice for four or five. Reviewed by Molly Blair

Buy a flower subscription from Petalon

Serenata Flowers

Best welcome gift

Price: From £29.99 | Rate: Weekly, fortnightly or monthly | Subscription Length: Flexible

Pros: flowers lasted well, well packaged, pay per delivery

Cons: only a couple of flower varieties in the mix, unclear from the website where the flowers are grown

The bouquet arrived really quickly after ordering which was great - the flowers weren’t personally to my taste and I found the arrangement a little twee. That being said, all of the stems looked healthy and I couldn’t see any obvious problems with the bouquet. It fit nicely into one of my vases and needed no re-arranging. 

The bouquet came well packaged with minimal plastic, which was nice.

The Serenata flowers also lasted really well with no signs of looking sad after about five days. After that I had to do a little editing and remove some spent stems here and there, particularly of the roses, a few of which went brown. However, generally the bouquet lasted well and would be a popular style with a lot of people. Reviewed by Molly Blair

Read our full review of Serenata for more details.

Buy a flower subscription from Serenata Flowers

Real Flower Company

Best luxury option

Price: From £222 for three months | Rate: Monthly | Subscription Length: 3, 6 or 12 months

Pros: fantastic scent and longevity, great selection of flowers

Cons: more expensive than others, have to pay full cost upfront

The first thing I noticed when I opened the tall olive-green ‘hat’ box (complete with a large satin ribbon) from the Real Flower Company was the scent that immediately burst out of it. We’ve become accustomed to plunging our noses into a bunch of cut flowers only to find that there is no scent at all, but this bouquet, packed with over 20 pale pink, apricot and white roses, smelled simply heavenly. It immediately brought on a wave of childhood nostalgia – the modern roses growing in my garden smell nothing like this.

Founded in 1999 by Rosebie Morton, The Real Flower Company specialises in ‘scented flowers with character’. In season, its roses are grown on a flower farm in Hampshire. Out of season, they come from a carbon neutral and Fairtrade flower farm, Tambuzi Roses, in Kenya, and are a carbon negative business. In October, my beautifully hand tied bouquet was supplemented with aromatic herbs, ivy flowers and winter foliage and berries. It looked at its peak for well over a week in a vase, and with a bit of editing, carried on for almost two weeks.

If you want to give someone a truly beautiful and luxury treat, you can’t go wrong with a bouquet subscription from The Real Flower Company. They will send the first bouquet on a date of your choice with a letter telling the recipient about the gift, with a schedule of planned delivery dates (that can by altered by the recipient). Three monthly deliveries cost from £222; six monthly deliveries from £372. Reviewed by Veronica Peerless

Buy a three-month, six-month or 12-month subscription from The Real Flower Company

Prestige Flowers

Best quick and simple option

Price: From £20 with no contract; From £64.99 (£21.66 per delivery, with pre-paid contract) | Rate: Weekly, Fortnightly, Monthly | Subscription Length: 3, 6 or 12 months

Pros: well packaged and easy to unwrap, subscription option with cancel anytime, pre-paid and ongoing payment options

Cons: confusing sustainability info in the leaflets

The flowers from Prestige were delivered in a rigid cardboard box which protected them really well. They were left in the box for several hours, but they still looked fresh when unboxed. The flowers were very vibrant, and all looked healthy, with some lush foliage included to give the arrangement more impact. There were several varieties of flowers in the bouquet, including bright orange lilies – the colours wouldn’t be to everyone’s taste so this may not be the best choice if you’re picky about colour schemes as we couldn’t see a way to specify this.

The stems were wrapped in a moist cloth and then in cellophane to keep them from drying out. The bouquet also came with a sachet of plant food and very clear instructions on how to trim the stems and keep them looking healthy for a long time.

The vase life was really good on this bouquet, and they lasted at least a week and a half before needing a few alterations. The first to go were the lilies to avoid falling pollen staining anything. The leaflets that came with the flowers were useful, but they also had some fairly watery sustainability claims on them which we were wary of. Under sustainability it said ‘we source the most beautiful flowers from all corners of the globe,’ which feels pretty counterintuitive.

We were impressed by the options on Prestige – as you could go for a Seasonal Subscription, a Luxury Subscription or a Letterbox Subscription, which gives plenty of choice for different needs. Reviewed by Molly Blair

Buy a flower subscription from Prestige

Flying Flowers

Best for long-lasting blooms

Price: From £26.66 | Rate: Monthly | Subscription Length: 3, 6 or 12 months

Pros: strong eco credentials, helpful care tips, long-lasting blooms, sustainable packaging.

Cons: Not 100 per cent British-grown blooms (60 per cent minimum in subscription), have to pay full cost upfront

Forty years of trading as a flower company is certainly nothing to sniff at. Flying Flower’s journey began that number of years ago in Jersey, where people started sending carnations back home. Fast forward to today and Flying Flowers is considerably bigger yet still attempting to maintain its cheerful, friendly, person-focused ethos. Pushing a strong customer service and sustainable credentials, Flying Flowers is certainly a good option for flower subscriptions for anyone who likes their flowers with helpful, clear information delivered in a down-to-earth and accessible way.

The company  prioritises British blooms, and British grown stems are available all year round. The subscription bunches have a minimum of 60 per cent locally grown flowers. But Flying Flowers do sell a bunch of 100 per cent British stems and foliage (not as part of the subscription). The company also has a campaign to educate teachers about wild bees and pollination, which means their sustainability credentials have a long reach.

The bunch I had was the blooms of the month, which featured beautiful pink peonies, white roses, statis and delphiniums. It had a lovely jaunty, pinky-purple hue and was exceptionally cheerful. The packaging was compact and recyclable, and features leaflets and instructions on how to care for your flowers, and encourage them to open, which was really helpful and clear. I followed them to the letter and my bunch stayed fresh for almost two weeks. Reviewed by Daisy Bowie-Sell

Buy a flower subscription from Flying Flowers

The best of the rest

Appleyard London

Best for additional gifts

Price: From £25 | Rate: Monthly | Subscription Length: 3, 6, 12 months or ongoing

Four bouquet options make up Appleyard London’s flower subscription packages: ‘Home’, ‘Birthday’, ‘Seasonal’ and ‘Romance’. All the stems come from Fairtrade farms dedicated to supporting the local community, so you can rest easy knowing your bouquets are ethically produced.

The longer the subscription you choose, the less you pay per month. Bouquets start at £30 per delivery for a three-month purchase, drop down to £27.50 for six-month orders and then to £25 for 12-month or ongoing subscriptions.

You’ll also find food hampers and gifts on Appleyard London’s website, so it’s a great place to look if you want to treat a loved one to flowers and foodie gifts.

Buy a flower subscription from Appleyard London

Blossoming Gifts

Best price plan set-up

Price: From £25 | Rate: Monthly | Subscription Length: 3, 6 or 12 months, or ongoing

Rather than providing a selection of pre-set bouquets for customers to consider, Blossoming Gifts sends an arrangement of whichever flowers are in season at the time. So, you’ll always get fresh, beautiful blooms to keep in your home.

On Blossoming Gifts’ price plan, you’ll pay less per bouquet the longer your subscription length. Opt for a three-month plan and it’s £30 per delivery, but extend to a 12-month or ongoing contract for £25 bouquets.

Conveniently, you can skip deliveries if you’re out of the house, making this a convenient flower subscription service.

Buy a flower subscription from Blossoming Gifts

By Bloom

Best single-variety bouquets

Price: From £35 | Rate: Weekly, bi-weekly or monthly| Subscription Length: Flexible

In contrast to the many varied floral arrangements available to buy through subscription, By Bloom offers bunches of just one type of flower. Not only does this approach reduce waste, it also gives you a less fussy and more informal look, as if you’d just gathered the blooms from your garden.

The flowers come from growers across the UK and Europe, and they’re selected by the famous London-based florist Larry Walshe.

By Bloom is another brand to consider if you prioritise sustainability. It sends out all its arrangements in 100% recyclable packaging and aims to plant enough trees to offset its carbon footprint from production processes, packaging, deliveries and office operations.

Buy a flower subscription from By Bloom

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Clare Florist

Best long-running online florist

Price: From £79.99 (£26.66 per delivery) | Rate: Monthly | Subscription Length: 3 or 6 months

Having started out in 1978, Clare Florist has over four decades of industry experience. In fact, it’s been sending out deliveries for online orders since 1996, so it’s fair to say the brand knows a thing or two about keeping customers happy.

Clare Florist has developed a simple subscription model with four different options. Choose the standard or luxury bouquet, which arrives with a box of chocolates as a special gift, in either a three- or six-month subscription.

Whichever model you select, you’ll get a fresh seasonal bouquet every month - each one different from the last. Plus, they all come with a seven-day freshness guarantee.

Buy a flower subscription from Clare Florist

Interflora

Best for specific occasions

Price: From £35 | Rate: Monthly | Subscription Length: 3, 6, 9 or 12 months

Interflora has been supplying beautiful blooms for almost 100 years now, and it’s developed a flexible subscription service priced at £35 for each monthly delivery. Packages range in length from three months (£105) to a year (£420), but always include fresh, seasonal flowers.

After your first order, which has a £7 courier fee, every delivery is free of charge.

Like many flower subscription providers, Interflora also sells one-off bouquets and house plants, but its easy-to-navigate website makes it particularly convenient to use. The brand categorises its blooms by occasion, so, if you want to surprise a loved one, you'll be able to find an appropriate bouquet in no time.

Buy a flower subscription from Interflora

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Flowerbx

Best high-end option

Price: From £40 | Rate: Weekly, fortnightly or monthly | Subscription Length: 3, 6, 12 months or ongoing

Flowerbx sits at the premium end of the scale when it comes to flower subscriptions. It offers high-end bouquets, as well as standalone plants, vases and home fragrances. So if you're looking for something extra special - perhaps for an anniversary - it's one to consider.

Subscription packages are split into several categories. There’s the ‘Classic’ (£40 per delivery) and the ‘Premium’ (£75). And the brand has also created a special ‘Rose’ subscription for anyone with a particular fondness for the variety (£55 per delivery). You can even upgrade your bouquets to a larger version.

Choose between weekly, fortnightly or monthly deliveries, and enjoy a complimentary vase with a ‘Classic’, ‘Premium’ or ‘Rose’ subscription order.

Buy a flower subscription from Flowerbx

Flowers & Plants Co.

Best choice of delivery frequencies

Price: From £25.99 | Rate: Various rates from daily to every six months | Subscription Length: Ongoing

The impressive choice of delivery frequencies is what sets this brand apart from the rest. You can choose the rate to suit you, from every six months, all the way up to daily for a real treat.

There’s also a huge variety of seasonal bouquets available within a wide price spectrum, starting with the ‘essential’ at £25.99, and rising to the ‘aficionado’ at £125.99. You can either choose to have a slightly different set of blooms every week or lock in your favourites.

Buy a flower subscription from Flowers & Plants Co.

Freddie's Flowers

Best delivery flexibility

Price: From £25 | Rate: Weekly | Subscription Length: Flexible

Despite being a relatively small business, Freddie’s Flowers has already accepted more than three million orders. The brand’s story began when Freddie started preparing flowers in a tent in his parents’ garden and delivering them locally in a yellow milk float.

If you sign up for a subscription, you’ll pay £25 per delivery and get some of the rarer flower varieties you don’t see in other branded boxes. You can also choose how frequently you receive your blooms and opt for an arrangement without lilies if you have pets or allergies.

Plus, Freddie’s Flowers bouquets are sent with sustainability in mind. They come in biodegradable packaging through carbon neutral deliveries. And you can recycle your box by leaving it out for the delivery driver to pick up when they drop off your next bunch.

Buy a flower subscription from Freddie’s Flowers

Moyses Stevens

Best themed bouquets

Price: From £40 | Rate: Weekly, bi-weekly, monthly or bi-monthly| Subscription Length: Flexible

Having created a selection of carefully considered bouquets, Moyses Stevens is on the premium end of the spectrum when it comes to flower subscriptions. The brand has been crafting its beautiful arrangements for almost 150 years and now arranges plants from all over the world in its London studio.

On the Moyses Stevens website, you’ll find different ranges for different types of homes: there are the English Garden and Modern Home lines (both shown above), as well as Scandinavian and English Foliage selections. You can also choose the seasonal option if you want to experience the flowers currently thriving.

Buy a flower subscription from Moyses Stevens Flowers

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